Privacy Policy

Privacy Policy

Last updated: June 6, 2026

This Privacy Policy applies to all services provided by Ashford Madison, accessible via support@ashfordmadison.com and located at Z.3, Doornveld 184, 1731 Asse, Belgium. We respect our customers’ privacy and treat the personal information you provide to us confidentially and in accordance with the General Data Protection Regulation (GDPR).

1. What Information We Collect

We collect personal data that you provide to us when placing an order, creating an account, or contacting our customer service, including:

●       Full name

●       Address and billing information

●       Email address

●       Phone number

●       Payment information (processed through our payment providers; not stored on our servers)

●       IP address and device/browser information

●       Order and transaction history

●       Data about your activities and behavior on our website (via cookies)

2. Purposes of processing

●       Processing, shipping, and billing your orders.

●       Providing customer service and support.

●       Sending order updates, tracking information, and relevant information.

●       Improving our services, website, and product range.

●       Preventing and detecting fraud and abuse.

●       Sending marketing communications, only if you have given your consent.

3. Legal Bases

We process your data based on the performance of the contract (your order), your consent (e.g., marketing), a legal obligation (such as tax administration), and our legitimate interest (such as fraud prevention and improving our services).

4. Sharing Data with Third Parties

Your data is shared with third parties only to the extent necessary for us to provide our services, including:

●       Our payment providers: Shopify Payments

●       Our shipping and delivery partners: UPS

●       Our supplier(s) for the processing and shipping of your order.

●       Providers of analytics and marketing services (where applicable and in accordance with your cookie preferences).

Where required, we have entered into data processing agreements with all of these parties. We never sell your data to third parties. Because a portion of our shipments originates directly from a supplier outside the EEA (China), data may be transferred outside the EEA; we ensure appropriate safeguards are in place in such cases.

5. Retention Period

We do not retain your data longer than necessary for the purposes for which it was collected, or for as long as required by law (such as a 7-year tax retention requirement for records).

6. Cookies

Our website uses cookies to improve functionality, analyze visitor behavior, and support marketing. See our separate Cookie Policy for more information. You can always adjust your preferences via the cookie banner or your browser settings.

7. Security

We take appropriate technical and organizational measures to protect your data against loss, misuse, and unauthorized access. All payments are processed via a secure SSL connection.

8. Your Rights

You have the right to access, correct, have your personal data deleted, or restrict its processing. You may also object to the processing, withdraw your consent, and submit a request for data portability. To do so, please contact us at support@ashfordmadison.com. You also have the right to file a complaint with the supervisory authority (in the Netherlands: the Dutch Data Protection Authority).

9. Contact

Ashford Madison — Z.3, Doornveld 184, 1731 Asse, Belgium — support@ashfordmadison.com